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21
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
Jaideep C. Prabhu, | American Marketing Association | 2005 ,
22
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Pierre Chandon, | American Marketing Association | 2005 ,
23
Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance
Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance
Janice M. Payan, | American Marketing Association | 2005 ,
24
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
The Roles of Channel-Category Associations and Geodemographics in Channel Patronage
J. Jeffrey Inman, | American Marketing Association | 2004 ,
25
Relationship Governance in a Supply Chain Network
Relationship Governance in a Supply Chain Network
Kenneth H. Wathne, | American Marketing Association | 2004 ,
26
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Sources and Financial Consequences of Radical Innovation : Insights from Pharmaceuticals
Alina B. Sorescu, | American Marketing Association | 2003 ,
27
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
Rajesh K. Chandy, | American Marketing Association | 2003 ,
28
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
29
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Rajesh K. Chandy and Gerard J. Tellis, | American Marketing Association | 2000 ,
30
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Werner J. Reinartz, | American Marketing Association | 2003 ,
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