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21
The Effect of Superstar Software on Hardware Sales in System Markets
The Effect of Superstar Software on Hardware Sales in System Markets
Jeroen L. G. Binken and Stefan Stremersch, | American Marketing Association | 2009 ,
22
Social Identity and the Service—Profit Chain
Social Identity and the Service—Profit Chain
Christian Homburg, | American Marketing Association | 2009 ,
23
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
24
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
25
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
26
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
27
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
28
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Self-Benefit versus Other-Benefit Marketing Appeals : Their Effectiveness in Generating Charitable Support
Katherine White and John Peloza, | American Marketing Association | 2009 ,
29
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Technology Convergence : When Do Consumers Prefer Converged Products to Dedicated Products?
Jin K. Han, | American Marketing Association | 2009 ,
30
Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers
Valentyna Melnyk, | American Marketing Association | 2009 ,
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