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21
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Brand Expansions and Ingredient Branding Strategies on Host Brand Extendibility
Desai, K. K., | Association for Consumer Research | 2001 ,
22
Value-Glamour and Accruals Mispricing: One Anomaly or Two?
Value-Glamour and Accruals Mispricing: One Anomaly or Two?
Desai, H, | American Accounting Assn | 2004 ,
23
Nonlinear analysis of reinforced concrete beams strengthened with polymer composites
Nonlinear analysis of reinforced concrete beams strengthened with polymer composites
S. S. Pendhari., | 국제구조공학회(TECNO-PRESS) | 2006 ,
24
The Reputational Penalty for Aggressive Accounting : Earnings Restatements and Management Turnover
The Reputational Penalty for Aggressive Accounting : Earnings Restatements and Management Turnover
Hemang Desai., | American Accounting Assn | 2006 ,
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