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21
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Zhao, M, | Association for Consumer Research | 2007 ,
22
A Non-Interactive Social Presence in a Retail Setting: An Investigation of Its Impact on Consumers' Emotions, Cognitive Performance, and Self-Presentation Behaviors
A Non-Interactive Social Presence in a Retail Setting: An Investigation of Its Impact on Consumers' Emotions, Cognitive Performance, and Self-Presentation Behaviors
Argo, J. J., | Association for Consumer Research | 2005 ,
23
Motives for Deception in Consumer Word-of-Mouth Communication
Motives for Deception in Consumer Word-of-Mouth Communication
White, K., | Association for Consumer Research | 2005 ,
24
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Dahl, D. W., | Association for Consumer Research | 2005 ,
25
Walking the Work-life Tightrope
Walking the Work-life Tightrope
Raghunathan R, | Association for Consumer Research | 2011 ,
26
Misrepresentation in the Consumer Context
Misrepresentation in the Consumer Context
Jaideep Sengupta, | Association for Consumer Research | 2002 ,
27
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Goode M, | Association for Consumer Research | 2011 ,
28
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mulder M, | Association for Consumer Research | 2011 ,
29
Defensive Reactions to Self Threat in Consumption: The Moderating Role of Affirmation
Defensive Reactions to Self Threat in Consumption: The Moderating Role of Affirmation
Qiu P, | Association for Consumer Research | 2011 ,
30
Shocking Ads! Do They Work?
Shocking Ads! Do They Work?
Rajesh V. Manchanda, | Association for Consumer Research | 2002 ,
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