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21
Role Stress and Effectiveness in Horizontal Alliances
Role Stress and Effectiveness in Horizontal Alliances
Arne Nygaard and Robert Dahlstrom, | American Marketing Association | 2002 ,
22
A Configurational Perspective on Key Account Management
A Configurational Perspective on Key Account Management
Christian Homburg, | American Marketing Association | 2002 ,
23
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
Elizabeth S. Moore, | American Marketing Association | 2002 ,
24
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales
Jacob Goldenberg, Barak Libai and Eitan Muller, | American Marketing Association | 2002 ,
25
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Stephen Brown, | American Marketing Association | 2002 ,
26
Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction
Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction
Russell W. Belk, | American Marketing Association | 2002 ,
27
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2002 ,
28
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting
Kissan Joseph and Vernon J. Richardson, | American Marketing Association | 2002 ,
29
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
The Effects of Ingredient Branding Strategies on Host Brand Extendibility
Kalpesh Kaushik Desai and Kevin Lane Keller, | American Marketing Association | 2002 ,
30
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Strategic Bundling of Products and Prices: A New Synthesis for Marketing
Stefan Stremersch and Gerard J. Tellis, | American Marketing Association | 2002 ,
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