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271
Schematic Processing of Brand Information: The Impact of Causally Central Attributes on the Responses to Brands
Schematic Processing of Brand Information: The Impact of Causally Central Attributes on the Responses to Brands
Jee, J., | Association for Consumer Research | 2005 ,
272
Mirror, Mirror, On the Web: A Lexical-Semantic Analysis of Brand Positioning
Mirror, Mirror, On the Web: A Lexical-Semantic Analysis of Brand Positioning
Aggarwal, P., | Association for Consumer Research | 2005 ,
273
Brand Commitment and Size of the Consideration Set
Brand Commitment and Size of the Consideration Set
Raju, S., | Association for Consumer Research | 2005 ,
274
Towards a Conceptual Model of Consumer Confusion
Towards a Conceptual Model of Consumer Confusion
Mitchell, V.-W., | Association for Consumer Research | 2005 ,
275
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Jun, S. Y., | Association for Consumer Research | 2005 ,
276
Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions
Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions
Oakley, J. L., | Association for Consumer Research | 2005 ,
277
The Role of Brand-Elicited Affect in Brand Extension Evaluations
The Role of Brand-Elicited Affect in Brand Extension Evaluations
Yeung, C., | Association for Consumer Research | 2005 ,
278
Bad Gamblers: Using Negative Performance on the Iowa Gambling Task to Predict Future Consumer Mistakes
Bad Gamblers: Using Negative Performance on the Iowa Gambling Task to Predict Future Consumer Mistakes
Cole, C., | Association for Consumer Research | 2005 ,
279
Faulty Reasoning about Randomness: Special Random Numbers
Faulty Reasoning about Randomness: Special Random Numbers
Goodman, J. K., | Association for Consumer Research | 2005 ,
280
Faulty Reasoning Factors Underlying the Gambler's Ruin
Faulty Reasoning Factors Underlying the Gambler's Ruin
Raghunathan, R., | Association for Consumer Research | 2005 ,
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