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231
Lost in the Story: Factors That Affect Narrative Transportation and Advertising
Lost in the Story: Factors That Affect Narrative Transportation and Advertising
Wang, J., | Association for Consumer Research | 2006 ,
232
Avatar and Extended Self in Online Gaming
Avatar and Extended Self in Online Gaming
Wang, J, | Association for Consumer Research | 2008 ,
233
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
Chen, E.Y.I, | Association for Consumer Research | 2008 ,
234
Decomposition Model of the Total Store Purchase and Its Application
Decomposition Model of the Total Store Purchase and Its Application
Dong, S, | Association for Consumer Research | 2008 ,
235
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?
Feng, J, | Association for Consumer Research | 2008 ,
236
Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
Wang, Q, | Association for Consumer Research | 2008 ,
237
When Advertising Integration with Media Content Fails and Succeeds
When Advertising Integration with Media Content Fails and Succeeds
Wang, J, | Association for Consumer Research | 2007 ,
238
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
239
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
240
Consumer Goal Orientation in Different Service Contexts: The Different Impacts of Affect on Perceived Quality and Satisfaction
Consumer Goal Orientation in Different Service Contexts: The Different Impacts of Affect on Perceived Quality and Satisfaction
Wang, C. L, | Association for Consumer Research | 2007 ,
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