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231
Schadenfreude as a Consumption-Related Emotion: Feeling Happiness about the Downfall of Another's Product
Schadenfreude as a Consumption-Related Emotion: Feeling Happiness about the Downfall of Another's Product
Sundie, J. M., | Association for Consumer Research | 2006 ,
232
Brand Dislike: Representing the Negative Side of Consumer Preferences
Brand Dislike: Representing the Negative Side of Consumer Preferences
Dalli, D., | Association for Consumer Research | 2006 ,
233
Living Legacies: Exploring Influences on Family Consumption Behavior
Living Legacies: Exploring Influences on Family Consumption Behavior
Arnould, E. J., | Association for Consumer Research | 2006 ,
234
Existing Products and Brand Extension Judgments: Does Brand Category Context Matter?
Existing Products and Brand Extension Judgments: Does Brand Category Context Matter?
Joiner, C., | Association for Consumer Research | 2006 ,
235
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
The Effects of Line Extensions Up and Down in Quality on Initial Choice and Subsequent Switching Tendencies
Heath, T., | Association for Consumer Research | 2006 ,
236
Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions
Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions
Jung, K., | Association for Consumer Research | 2006 ,
237
Exploring Masculine Ideologies
Exploring Masculine Ideologies
Coskuner, G., | Association for Consumer Research | 2006 ,
238
Consumer Researchers for Public Health: Insights from Three Government-Funded Programs
Consumer Researchers for Public Health: Insights from Three Government-Funded Programs
Russell, C. A., | Association for Consumer Research | 2006 ,
239
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
240
Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior
Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior
Patrick, V. M., | Association for Consumer Research | 2006 ,
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