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221
Flocks, Herds, and Families: The Influence of Victim-Unitization on Charitable Giving
Flocks, Herds, and Families: The Influence of Victim-Unitization on Charitable Giving
Burson K, | Association for Consumer Research | 2011 ,
222
Come Closer: Anthropomorphized Products as Intimate Companions
Come Closer: Anthropomorphized Products as Intimate Companions
Valenzuela A, | Association for Consumer Research | 2011 ,
223
The Effect of Construal Matching on Consumers' Evaluative Judgments
The Effect of Construal Matching on Consumers' Evaluative Judgments
Wong S.Y.N, | Association for Consumer Research | 2011 ,
224
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
Bambauer-Sachse S, | Association for Consumer Research | 2011 ,
225
In (or out of) Control: The Effect of Perceived Influence on Consumer Behavior, Decisions, and Satisfaction
In (or out of) Control: The Effect of Perceived Influence on Consumer Behavior, Decisions, and Satisfaction
Botti S, | Association for Consumer Research | 2011 ,
226
You Save, I Save, You Spend, I Spend: The Moderating Role of Deliberative Mindsets on Mental Budgeting by Social Comparison
You Save, I Save, You Spend, I Spend: The Moderating Role of Deliberative Mindsets on Mental Budgeting by Social Comparison
Stilley K, | Association for Consumer Research | 2011 ,
227
Embiggeners and Ensmalleners: A Scale Measure of Perceived Risk and Benefits in Sharing Resources
Embiggeners and Ensmalleners: A Scale Measure of Perceived Risk and Benefits in Sharing Resources
Kapitan S, | Association for Consumer Research | 2011 ,
228
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Yin D, | Association for Consumer Research | 2011 ,
229
Covariation Learning, Quality Expectation and Product Valuation Under Homoscedastic and Heteroscedastic Uncertainty
Covariation Learning, Quality Expectation and Product Valuation Under Homoscedastic and Heteroscedastic Uncertainty
de Langhe B, | Association for Consumer Research | 2011 ,
230
Beauty Beyond Affect: Positive and Negative Effects of Visual Attractiveness on Consumers' Judgments and Behaviors
Beauty Beyond Affect: Positive and Negative Effects of Visual Attractiveness on Consumers' Judgments and Behaviors
Pol G, | Association for Consumer Research | 2011 ,
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