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201
Promoting the Effective Use of Counterfactual Generation to Tackle Negative Consumption
Promoting the Effective Use of Counterfactual Generation to Tackle Negative Consumption
Ho C.K.Y, | Association for Consumer Research | 2011 ,
202
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
Tsai C, | Association for Consumer Research | 2011 ,
203
Price-Based Expectations
Price-Based Expectations
Gneezy A, | Association for Consumer Research | 2011 ,
204
A Complex Account of Service Recovery: Subtle Efforts to Remedy Subtle Service Failure
A Complex Account of Service Recovery: Subtle Efforts to Remedy Subtle Service Failure
Wan F, | Association for Consumer Research | 2011 ,
205
Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Gosline R, | Association for Consumer Research | 2011 ,
206
What Makes Things Cool? How Autonomy Influences Perceptions of Coolness
What Makes Things Cool? How Autonomy Influences Perceptions of Coolness
Warren C, | Association for Consumer Research | 2011 ,
207
Process Versus Outcome Focus: How to Encourage Consumer to Increase Repayment Amount
Process Versus Outcome Focus: How to Encourage Consumer to Increase Repayment Amount
Wang L, | Association for Consumer Research | 2011 ,
208
An Identity Approach to Prosumption- A Case of Bacalhau Prosumption in Brazil
An Identity Approach to Prosumption- A Case of Bacalhau Prosumption in Brazil
Guilhoto L.F.M, | Association for Consumer Research | 2011 ,
209
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
DeMotta Y, | Association for Consumer Research | 2011 ,
210
How Mood Moderates the Effect of Context on Product Judgments
How Mood Moderates the Effect of Context on Product Judgments
Lerouge D, | Association for Consumer Research | 2011 ,
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