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201
Relationship Proneness-The Concept, Its Dimensions and Indicators
Relationship Proneness-The Concept, Its Dimensions and Indicators
Marcati, A, | Association for Consumer Research | 2007 ,
202
Endowment Effect as Inertia Equity in Brand Switching
Endowment Effect as Inertia Equity in Brand Switching
Ye, G, | Association for Consumer Research | 2007 ,
203
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
The Impact of Perceived Advertising Creativity on Ad Processing and Responses
Yang, X, | Association for Consumer Research | 2007 ,
204
The Good, the Bad, and the Ugly: Firm Reputation, Advertising Correction, and Consumer Defensiveness
The Good, the Bad, and the Ugly: Firm Reputation, Advertising Correction, and Consumer Defensiveness
Darke, P., | Association for Consumer Research | 2007 ,
205
The Role of Power in Consumer Persuasion
The Role of Power in Consumer Persuasion
Brinol, P, | Association for Consumer Research | 2007 ,
206
A Meta-Analysis of Humor Effects in Advertising
A Meta-Analysis of Humor Effects in Advertising
Eisend, M., | Association for Consumer Research | 2007 ,
207
The Dark Side of Brand Community: Inter-Group Stereotyping, Trash Talk, and Schadenfreude
The Dark Side of Brand Community: Inter-Group Stereotyping, Trash Talk, and Schadenfreude
Hickman, T, | Association for Consumer Research | 2007 ,
208
Relationships Can Disappear in a Puff of Smoke: A Test of TMT and Risk Perceptions on Smoking Behavior
Relationships Can Disappear in a Puff of Smoke: A Test of TMT and Risk Perceptions on Smoking Behavior
Martin, I, | Association for Consumer Research | 2007 ,
209
Mothers' Perceptions of their Control over their Children's Diets
Mothers' Perceptions of their Control over their Children's Diets
Pettigrew, S, | Association for Consumer Research | 2007 ,
210
"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations
"Is it Really Complicated?" Motivational Differences in the Effects of Structural and Outcome Complexity on Consumers' Web site and Brand Evaluations
Gupta, R, | Association for Consumer Research | 2007 ,
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