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201
The Effects of Business and Political Ties on Firm Performance: Evidence from China
The Effects of Business and Political Ties on Firm Performance: Evidence from China
Shibin Sheng, | American Marketing Association | 2011 ,
202
The Curse of Competitiveness : How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
The Curse of Competitiveness : How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
Ajay Kalra and David A. Soberman, | American Marketing Association | 2008 ,
203
Innovation's Effect on Firm Value and Risk : Insights from Consumer Packaged Goods
Innovation's Effect on Firm Value and Risk : Insights from Consumer Packaged Goods
Alina B. Sorescu and Jelena Spanjol, | American Marketing Association | 2008 ,
204
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
205
Trust at Different Organizational Levels
Trust at Different Organizational Levels
Eric (Er) Fang, | American Marketing Association | 2008 ,
206
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction
Detelina Marinova, | American Marketing Association | 2008 ,
207
Customer Equity : An Integral Part of Financial Reporting
Customer Equity : An Integral Part of Financial Reporting
Thorsten Wiesel, | American Marketing Association | 2008 ,
208
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Rajesh Sethi and Zafar Iqbal, | American Marketing Association | 2008 ,
209
The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
Alan G. Sawyer, | American Marketing Association | 2008 ,
210
When Old Is Gold : The Role of Business Longevity in Risky Situations
When Old Is Gold : The Role of Business Longevity in Risky Situations
Preyas S. Desai, | American Marketing Association | 2008 ,
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1
International Journal of Behavioral Science
Srinakharinwirot University, Behavioral Science Research Institute [, ]