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191
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
192
Revenue Premium as an Outcome Measure of Brand Equity
Revenue Premium as an Outcome Measure of Brand Equity
Kusum L. Ailawadi, | American Marketing Association | 2003 ,
193
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
194
Anxiety Not
Anxiety Not
Theodore Levitt, | American Marketing Association | 2000 ,
195
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
196
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
197
Strategic Marketing Planning for Radically New Products
Strategic Marketing Planning for Radically New Products
Lee G. Cooper, | American Marketing Association | 2000 ,
198
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2000 ,
199
Marketing Literature Review
Marketing Literature Review
Myron Leonard, | American Marketing Association | 2003 ,
200
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Sales through Sequential Distribution Channels : An Application to Movies and Videos
Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
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About Campus
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Acta Crystallographica: Section D (Wiley-Blackwell)
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Acta Psychiatrica Scandinavica. Supplementum
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Aggressive Behavior
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Anaesthesia Supplement
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Analytic Philosophy
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Andrology
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Applied Cognitive Psychology
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ASHE-ERIC Higher Education Report
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ASHE Higher Education Report
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11
Ashwander et al. v. Tennessee Valley Authority et al.
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Assessment Update
John Wiley & Sons Inc. [, ]
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Behavioral Interventions
John Wiley & Sons Inc. [, ]
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Behavioral Residential Treatment
John Wiley & Sons, Inc. [, ]
15
Behavioral Science
John Wiley & Sons Ltd [, ]
16
Behavioral Sciences & the Law
John Wiley & Sons Inc. [, ]
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Berkeley Journal of Gender, Law & Justice
University of California School of Law [, ]
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Berkeley Journal of International Law
University of California School of Law [, ]
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Berkeley La Raza Law Journal
University of California School of Law [, ]
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Berkeley Technology Law Journal
University of California School of Law [, ]