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11
The Influence of Cultural Thinking Styles on Evaluative Processes
The Influence of Cultural Thinking Styles on Evaluative Processes
K. Lee, | Association for Consumer Research | 2004 ,
12
Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?
Is being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?
H. Hansen, | Association for Consumer Research | 2004 ,
13
When Categorization is Ambiguous : Factors that Facilitate and inhibit the Use of a Multiple (Versus Single) Category inference Strategy
When Categorization is Ambiguous : Factors that Facilitate and inhibit the Use of a Multiple (Versus Single) Category inference Strategy
J. Gregan-Paxton, | Association for Consumer Research | 2004 ,
14
Category Induction and Nonmonotonicity : Application to Branded Products and Their Competitors
Category Induction and Nonmonotonicity : Application to Branded Products and Their Competitors
C. Joiner, | Association for Consumer Research | 2004 ,
15
Image Congruence and Attitudes toward private Brands
Image Congruence and Attitudes toward private Brands
D. Lee, | Association for Consumer Research | 2004 ,
16
What is the Relation Between Culture and Desirable Responding?
What is the Relation Between Culture and Desirable Responding?
A.K. Lalwani, | Association for Consumer Research | 2004 ,
17
When Research Participants Don't Tell it Like it Is : Pinpointing the Effects of Social Desirability Bias Using Self vs. Indirect Questioning
When Research Participants Don't Tell it Like it Is : Pinpointing the Effects of Social Desirability Bias Using Self vs. Indirect Questioning
S.M. Neeley, | Association for Consumer Research | 2004 ,
18
Group Dynamics of Impulse Buying : An Extended Social Facilitation Perspective
Group Dynamics of Impulse Buying : An Extended Social Facilitation Perspective
X. Luo, | Association for Consumer Research | 2004 ,
19
Do The Ones We Love Sometimes Hurt Us The Most : The Role of Relationship Norms on Consumers Perception of Fairness and Brand Evaluations
Do The Ones We Love Sometimes Hurt Us The Most : The Role of Relationship Norms on Consumers Perception of Fairness and Brand Evaluations
P.Aggarwal, | Association for Consumer Research | 2004 ,
20
The Effect of Making Risk Estimates on Consumer Preferences
The Effect of Making Risk Estimates on Consumer Preferences
N. Lurie, | Association for Consumer Research | 2004 ,
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