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11
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Wenyu Dou., | Myron E. Sharpe | 2006 ,
12
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
SPECIAL SECTION ON THE ECONOMIC DIMENSIONS OF ADVERTISING MEDIA AUDIENCES Introduction to the Special Section
Steven S. Wildman., | Myron E. Sharpe | 2006 ,
13
Progressive Yet Traditional The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements
Progressive Yet Traditional The Portrayal of Women Compared to That of Men in E-Commerce Magazine Advertisements
Stephen K. Koernig., | Myron E. Sharpe | 2006 ,
14
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
Gary L. Geissler., | Myron E. Sharpe | 2006 ,
15
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Effects of Comparative Advertising in High-an Low-Cognitive Elaboration Conditions
Cheris W. C. Chow., | Myron E. Sharpe | 2006 ,
16
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes
Swee Hoon Ang., | Myron E. Sharpe | 2006 ,
17
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Estimating Confidence Bounds for Advertising Effect Duration Intervals
Philip Hans Franses., | Myron E. Sharpe | 2006 ,
18
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation
Dipayan Biswas., | Myron E. Sharpe | 2006 ,
19
Sex Differences in Responses to Probability Markers in Advertising Claims
Sex Differences in Responses to Probability Markers in Advertising Claims
Ilona A. Berney-Reddish., | Myron E. Sharpe | 2006 ,
20
From the Editor
From the Editor
, | Myron E. Sharpe | 2006 ,
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1
Administrative Theory & Praxis (M.E. Sharpe)
M.E. Sharpe Inc. [, ]
2
Anthropology & Archeology of Eurasia
M.E. Sharpe Inc. [, ]
3
Chinese Education & Society
M.E. Sharpe Inc. [, ]
4
Chinese Law & Government
M.E. Sharpe Inc. [, ]
5
Chinese Sociological Review
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6
Chinese Sociology & Anthropology
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7
Chinese Studies in History
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8
European Education
M.E. Sharpe Inc. [, ]
9
International Journal of Mental Health
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10
Journal of Russian & East European Psychology
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11
Problems of Post-Communism
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12
Public Integrity
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13
Russian Education & Society
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14
Russian Politics & Law
M.E. Sharpe Inc. [, ]
15
Russian Social Science Review
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16
Russian Studies in History
M.E. Sharpe Inc. [, ]
17
Russian Studies in Literature
M.E. Sharpe Inc. [, ]
18
Russian Studies in Philosophy
M.E. Sharpe Inc. [, ]
19
Sociological Research
M.E. Sharpe Inc. [, ]
20
Statutes & Decisions: The Laws of the USSR & Its Successor States
M.E. Sharpe Inc. [, ]