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11
Learning through Virtual Product Experience : The Role of Imagery on True versus False Memories
Learning through Virtual Product Experience : The Role of Imagery on True versus False Memories
Ann E. Schlosser., | University of Chicago Press | 2006 ,
12
Nation Equity : Incidental Emotions in Country-of-Origin Effects
Nation Equity : Incidental Emotions in Country-of-Origin Effects
Durairaj Maheswaran., | University of Chicago Press | 2006 ,
13
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Narayan Janakiraman., | University of Chicago Press | 2006 ,
14
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Sanjay Sood., | University of Chicago Press | 2006 ,
15
Now or Never : Effects of Limited Purchase Opportunities on Patterns of Regret over Time
Now or Never : Effects of Limited Purchase Opportunities on Patterns of Regret over Time
Lisa J. Abendroth., | University of Chicago Press | 2006 ,
16
Articulation Compatibility in Eliciting Price Bids
Articulation Compatibility in Eliciting Price Bids
Alexander Chermev., | University of Chicago Press | 2006 ,
17
The Importance and Funcational Significance of Affective Cues in Consumer Choice
The Importance and Funcational Significance of Affective Cues in Consumer Choice
Peter R. Darke., | University of Chicago Press | 2006 ,
18
Spnsorship-Linked Marketing : The Role of Articulation in Memory
Spnsorship-Linked Marketing : The Role of Articulation in Memory
T. Bettina Cornwell., | University of Chicago Press | 2006 ,
19
Dynamic Pricing and Consumer Fairness Perceptions
Dynamic Pricing and Consumer Fairness Perceptions
Kelly L Haws., | University of Chicago Press | 2006 ,
20
Consistency and Validity Issues in Consumer Judgements
Consistency and Validity Issues in Consumer Judgements
Arul Mishra., | University of Chicago Press | 2006 ,
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