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Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads
James H. Leigh., | Myron E. Sharpe | 2006 ,
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Consumers
Consumers
Arnould, Eric J, 326.162-A765c | McGraw-Hill | 2002 326.162-A765c,
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