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11
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Craig J. Thompson, | American Marketing Association | 2006 ,
12
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
13
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
Kevin Zheng Zhou, | American Marketing Association | 2005 ,
14
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Return on Marketing : Using Customer Equity to Focus Marketing Strategy
Roland T. Rust, | American Marketing Association | 2004 ,
15
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Innovations in Product Functionality : When and Why Are Explicit Comparisons Effective?
Paschalina (Lilia) Ziamou, | American Marketing Association | 2003 ,
16
Strategic Orientation and Firm Performance in an Artistic Environment
Strategic Orientation and Firm Performance in an Artistic Environment
Glenn B. Voss, | American Marketing Association | 2000 ,
17
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
Shaoming Zou, | American Marketing Association | 2002 ,
18
Seismic Performance Evaluation Methodologies for Existing Buildings
Seismic Performance Evaluation Methodologies for Existing Buildings
Masoud M. Zadeh, | 한국지진공학회 | 2006 ,
19
Seismic Retrofit of Bridges and Its Economic Impact
Seismic Retrofit of Bridges and Its Economic Impact
M. Shinozuka, | 한국지진공학회 | 2006 ,
20
A Simplifed Procedure for Performance-Based Design
A Simplifed Procedure for Performance-Based Design
Farzin Zareian, | 한국지진공학회 | 2006 ,
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