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11
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
12
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
13
Emotional Intelligence in Marketing Exchanges
Emotional Intelligence in Marketing Exchanges
Blair Kidwell, | American Marketing Association | 2011 ,
14
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
15
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Raji Srinivasan, | American Marketing Association | 2006 ,
16
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value
Michael Haenlein, | American Marketing Association | 2006 ,
17
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Harry Potter and the Sorcerer's Stone ; Harry Potter and the Chamber of Secrets ; Harry Potter and the Prisoner of Azkaban ; Harry Potter and the Goblet of Fire
Stephen Brown, | American Marketing Association | 2002 ,
18
Building Brand Community
Building Brand Community
James H. McAlexander, | American Marketing Association | 2002 ,
19
Development of approximate method for seismic performance evaluation
Development of approximate method for seismic performance evaluation
Sang-Whan Han, | 한국지진공학회 | 2006 ,
20
Strategic Polices for Earthquake Damage Mitigation of Bridges in Korea
Strategic Polices for Earthquake Damage Mitigation of Bridges in Korea
Dong-Ho Ha, | 한국지진공학회 | 2006 ,
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