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11
Strategic Change Implementation and Performance Loss in the Front Lines
Strategic Change Implementation and Performance Loss in the Front Lines
Jun Ye, Detelina Marinova, | American Marketing Association | 2007 ,
12
Uphill or Downhill? Locating the Firm on a Profit Function
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, | American Marketing Association | 2007 ,
13
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, | American Marketing Association | 2006 ,
14
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood, | American Marketing Association | 2006 ,
15
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Claes Fornell, | American Marketing Association | 2006 ,
16
Customer Satisfaction, Cash Flow, and Shareholder Value
Customer Satisfaction, Cash Flow, and Shareholder Value
Thomas S. Gruca, | American Marketing Association | 2005 ,
17
Evolving to a New Dominant Logic for Marketing
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, | American Marketing Association | 2004 ,
18
Cognitive Lock-In and the Power Law of Practice
Cognitive Lock-In and the Power Law of Practice
Eric J. Johnson, | American Marketing Association | 2003 ,
19
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
Charles H. Noble, | American Marketing Association | 2002 ,
20
Consumer Trust, Value, and Loyalty in Relational Exchanges
Consumer Trust, Value, and Loyalty in Relational Exchanges
Deepak Sirdeshmukh, Jagdip Singh and Barry Sabol, | American Marketing Association | 2002 ,
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