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11
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
The Influence of Lay Beliefs on Consumer's Food Consumption Decisions
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
12
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Risk-Seeking in utilitarian vs. Hedonic Domain : Implications for the prospect theory Value function
Jae-Eun Namkoong, | Association for Consumer Research | 2010 ,
13
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Raghunathan, R., | Association for Consumer Research | 2006 ,
14
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
15
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
16
Motivational Reasons for Misremembering Past Negative Events
Motivational Reasons for Misremembering Past Negative Events
Nicolao, L, | Association for Consumer Research | 2007 ,
17
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Luchs, M, | Association for Consumer Research | 2007 ,
18
Sadness, Anxiety and the Ordering of Future Events
Sadness, Anxiety and the Ordering of Future Events
Raghunathan, R., | Association for Consumer Research | 2005 ,
19
The Influence of Nonverbal Cues in Judgments of Dating Partners
The Influence of Nonverbal Cues in Judgments of Dating Partners
Raghunathan, R., | Association for Consumer Research | 2005 ,
20
Faulty Reasoning Factors Underlying the Gambler's Ruin
Faulty Reasoning Factors Underlying the Gambler's Ruin
Raghunathan, R., | Association for Consumer Research | 2005 ,
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