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11
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, | American Marketing Association | 2010 ,
12
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Negative Spillover in Brand Portfolios : Exploring the Antecedents of Asymmetric Effects
Jing Lei, | American Marketing Association | 2008 ,
13
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
14
Why We Boycott: Consumer Motivations for Boycott Participation
Why We Boycott: Consumer Motivations for Boycott Participation
Jill Gabrielle Klein, | American Marketing Association | 2004 ,
15
Negativity in the Evaluation of Political Candidates
Negativity in the Evaluation of Political Candidates
Jill G. Klein, | American Marketing Association | 2005 ,
16
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
Antecedents and Consequences of Marketing Managers' Conflict-Handling Behaviors
X. Michael Song, | American Marketing Association | 2000 ,
17
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Jin K. Han, | American Marketing Association | 2001 ,
18
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Lan Chung, | 한국지진공학회 | 2006 ,
19
Seismic Performance of Flat Plate Buildings
Seismic Performance of Flat Plate Buildings
Jin-Kyu Song, | 한국지진공학회 | 2006 ,
20
GRS80 타원체의 수치도면에 대한 GPS 성과의 적용
GRS80 타원체의 수치도면에 대한 GPS 성과의 적용
이은수(Lee Eun Soo), | 한국지적학회 | 2005 ,
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