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11
Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
Brand-Personal Values Fit and Brand Meanings: Exploring the Role Individual Values Play in Ongoing Brand Loyalty in Extreme Sports Subcultures
Quester, P., | Association for Consumer Research | 2006 ,
12
Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context
Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context
Chung, E, | Association for Consumer Research | 2008 ,
13
Can Expected Utility Theory Explain Gambling?
Can Expected Utility Theory Explain Gambling?
Roger Hartley, | American Economic Assn | 2002 ,
14
Integration and Independent Innovation on a Network
Integration and Independent Innovation on a Network
Joseph Farrell, | American Economic Assn | 2003 ,
15
How Strong Are Weak Patents?
How Strong Are Weak Patents?
Farrell, J., | American Economic Assn | 2008 ,
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