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11
Product Innovations, Advertising, and Stock Returns
Product Innovations, Advertising, and Stock Returns
Shuba Srinivasan, | American Marketing Association | 2009 ,
12
The Role of Leaders in Internal Marketing
The Role of Leaders in Internal Marketing
Jan Wieseke, | American Marketing Association | 2009 ,
13
Social Identity and the Service—Profit Chain
Social Identity and the Service—Profit Chain
Christian Homburg, | American Marketing Association | 2009 ,
14
The Role of Hubs in the Adoption Process
The Role of Hubs in the Adoption Process
Jacob Goldenberg, | American Marketing Association | 2009 ,
15
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
16
Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Stuart Read, | American Marketing Association | 2009 ,
17
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
18
The Worth of Product Placement in Successful Films : An Event Study Analysis
The Worth of Product Placement in Successful Films : An Event Study Analysis
Michael A. Wiles and Anna Danielova, | American Marketing Association | 2009 ,
19
Distributor Sharing of Strategic Information with Suppliers
Distributor Sharing of Strategic Information with Suppliers
Gary L. Frazier, | American Marketing Association | 2009 ,
20
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Stefan Stremersch and Walter Van Dyck, | American Marketing Association | 2009 ,
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