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11
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
12
Marketing under Uncertainty : The Logic of an Effectual Approach
Marketing under Uncertainty : The Logic of an Effectual Approach
Stuart Read, | American Marketing Association | 2009 ,
13
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
14
The Worth of Product Placement in Successful Films : An Event Study Analysis
The Worth of Product Placement in Successful Films : An Event Study Analysis
Michael A. Wiles and Anna Danielova, | American Marketing Association | 2009 ,
15
Distributor Sharing of Strategic Information with Suppliers
Distributor Sharing of Strategic Information with Suppliers
Gary L. Frazier, | American Marketing Association | 2009 ,
16
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Stefan Stremersch and Walter Van Dyck, | American Marketing Association | 2009 ,
17
Guest Editorial : Is Marketing Academia Losing Its Way?
Guest Editorial : Is Marketing Academia Losing Its Way?
David J. Reibstein, | American Marketing Association | 2009 ,
18
Managing Dynamics in a Customer Portfolio
Managing Dynamics in a Customer Portfolio
Christian Homburg, | American Marketing Association | 2009 ,
19
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
20
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
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정보통신정책연구원 [경영학, ]
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정보통신정책연구원 [경제학, ]