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11
On subtle themes and blatant features : The effect of imitation-type on evaluation and choice of copycats
On subtle themes and blatant features : The effect of imitation-type on evaluation and choice of copycats
Femke van horen, | Association for Consumer Research | 2010 ,
12
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Raghunathan, R., | Association for Consumer Research | 2006 ,
13
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
14
The Impact of Price Sequences on Preference and Choice
The Impact of Price Sequences on Preference and Choice
Dolansky, E, | Association for Consumer Research | 2008 ,
15
Moral Flexibility in Consumer Judgment and Choice
Moral Flexibility in Consumer Judgment and Choice
Bartels D, | Association for Consumer Research | 2011 ,
16
Implicit and Explicit Influences on Spontaneous and Deliberate Food Choices
Implicit and Explicit Influences on Spontaneous and Deliberate Food Choices
Cervellon, M.-C, | Association for Consumer Research | 2007 ,
17
Consumer Perceptions of Product Parity in E-Commerce Markets: The Effect of Search Set Size on Parity Judgments and Choice Satisfaction
Consumer Perceptions of Product Parity in E-Commerce Markets: The Effect of Search Set Size on Parity Judgments and Choice Satisfaction
Wood, S., | Association for Consumer Research | 2001 ,
18
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
The Effects of Strengthening Category-Brand Associations on Consideration Set Composition and Purchase Intent in Memory-Based Choice
Posavac, S. S., | Association for Consumer Research | 2001 ,
19
When Does Culture Matter? The Transitory Nature of Cultural Differences in Judgments and Choices
When Does Culture Matter? The Transitory Nature of Cultural Differences in Judgments and Choices
Briley, D., | Association for Consumer Research | 2001 ,
20
What Do You Think Would Make You Happier? What Do You Think You Would Choose?
What Do You Think Would Make You Happier? What Do You Think You Would Choose?
Benjamin, D.J., | American Economic Assn | 2012 ,
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