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11
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
12
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
13
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Clemens F. Köhler, | American Marketing Association | 2011 ,
14
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
Driving Profitability by Encouraging Customer Referrals: Who, When, and How (pp. 1-17)
V. Kumar, | American Marketing Association | 2010 ,
15
Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
Understanding Adolescent Intentions to Smoke: An Examination of Relationships among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising
J. Craig Andrews, | American Marketing Association | 2004 ,
16
Why We Boycott: Consumer Motivations for Boycott Participation
Why We Boycott: Consumer Motivations for Boycott Participation
Jill Gabrielle Klein, | American Marketing Association | 2004 ,
17
Optimal Design of Consumer Contests
Optimal Design of Consumer Contests
De Liu, Xianjun Geng, | American Marketing Association | 2007 ,
18
Profiting from Partial Allowance of Ticket Resale
Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, | American Marketing Association | 2007 ,
19
Marketing Performance Measurement Ability and Firm Performance
Marketing Performance Measurement Ability and Firm Performance
Don O'Sullivan, | American Marketing Association | 2007 ,
20
행복과 인성 : 인성교육의 이론과 실제 : 대학용
행복과 인성 : 인성교육의 이론과 실제 : 대학용
석준호, 370.88-석76해행 | 공동체 | 2018 370.88-석76해행,
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