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181
The Evolution of New Product Rumors in Online Consumer Communities: Social Identity or Social Impact?
The Evolution of New Product Rumors in Online Consumer Communities: Social Identity or Social Impact?
Thompson, S.A, | Association for Consumer Research | 2008 ,
182
A Psychophysiological Perspective of the Stress-buffering and Persuasive Impact of Positive Communication Style
A Psychophysiological Perspective of the Stress-buffering and Persuasive Impact of Positive Communication Style
Ma, Z, | Association for Consumer Research | 2008 ,
183
If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making
If I Want You to Like Me, Should I Be Like You or Unlike You? The Effect of Prior Positive Interaction with a Group on Conformity and Distinctiveness in Consumer Decision-Making
Papyrina, V., | Association for Consumer Research | 2008 ,
184
Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments
Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments
Mochon, D, | Association for Consumer Research | 2008 ,
185
Would Perceived Unfairness Lead to Regret?
Would Perceived Unfairness Lead to Regret?
Tang, F, | Association for Consumer Research | 2008 ,
186
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Gunasti, K, | Association for Consumer Research | 2008 ,
187
Time versus Money: Differential Use of Heuristics
Time versus Money: Differential Use of Heuristics
Monga, A, | Association for Consumer Research | 2008 ,
188
The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis
The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis
Park, D.-H, | Association for Consumer Research | 2008 ,
189
The Impact of Online Information on the Purchase of Certified Used Cars
The Impact of Online Information on the Purchase of Certified Used Cars
Ramachandran, V, | Association for Consumer Research | 2008 ,
190
The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice
The Influence of the Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice
Jiang, Y, | Association for Consumer Research | 2008 ,
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