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The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis
The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis
상세정보
- 자료유형
- 기사
- ISSN
- 00989258
- 저자명
- Park, D.-H
- 서명/저자
- The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis / Park, D.-H , Park, S.-B.
- 발행사항
- Urbana, Ill : Association for Consumer Research, 2008.
- 형태사항
- pp. 744-745
- 주기사항
- included references(참고문헌 수록)
- 기타저자
- Park, S.-B.
- 원문정보
- url
- 모체레코드
- 모체정보확인
- Control Number
- kjul:60240730
MARC
008191104s2008 ai aa eng■022 ▼a00989258
■1001 ▼aPark, D.-H
■24510▼aThe Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis▼dPark, D.-H▼ePark, S.-B.
■260 ▼aUrbana, Ill▼bAssociation for Consumer Research▼c2008.
■300 ▼app. 744-745
■500 ▼aincluded references(참고문헌 수록)
■7001 ▼aPark, S.-B.
■773 ▼tAdvances in consumer research.▼gVol. 35 (2008.)▼d2008, 08
■856 ▼uhttp://www.acrwebsite.org/
■SIS ▼aS049752▼b60077576▼h8▼s2▼fP
