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181
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
Zhang, L, | Association for Consumer Research | 2008 ,
182
Image Consumption: The Study of Bridal Photography, Semiotic, and Feminine
Image Consumption: The Study of Bridal Photography, Semiotic, and Feminine
Yeh, J.-T., | Association for Consumer Research | 2006 ,
183
The Perceived Value of Time in a Transaction
The Perceived Value of Time in a Transaction
Lin, Y.-T, | Association for Consumer Research | 2008 ,
184
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
The Presence of Reference Price: How Value Can Appear Convergent to Buyers and Sellers
Lin, C.-H., | Association for Consumer Research | 2006 ,
185
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
186
A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions
A Qualitative Approach for Conceptualizing Consumer Decision-Making in Online Auctions
Lai, M, | Association for Consumer Research | 2008 ,
187
Do You or Someone You Know....? When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
Do You or Someone You Know....? When does Prior Experience Mitigate Unrealistic Optimism and Pessimism in Risk Perception
Lin, Y.-C, | Association for Consumer Research | 2007 ,
188
The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption
The Dove Effect: How the Normalization of Obesity Can Influence Food Consumption
Lin L, | Association for Consumer Research | 2011 ,
189
The Relationship Between Consumer Guilt and Shopping Behavior
The Relationship Between Consumer Guilt and Shopping Behavior
Bei, L.-T, | Association for Consumer Research | 2007 ,
190
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
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