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161
Proximity to or Progress toward Receiving a Telephone Service? An Experimental Investigation of Customer Reactions to Features of Telephone Auditory Messages
Proximity to or Progress toward Receiving a Telephone Service? An Experimental Investigation of Customer Reactions to Features of Telephone Auditory Messages
Weiss, L, | Association for Consumer Research | 2008 ,
162
Bystanders Don't Just Stand By: The Influence of Social Presence on Service Experience
Bystanders Don't Just Stand By: The Influence of Social Presence on Service Experience
He, Y, | Association for Consumer Research | 2008 ,
163
When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus
When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus
Bodur, H.O, | Association for Consumer Research | 2008 ,
164
When Regulatory Fit Does Not `Feel Right' : The Inhibiting Effect of Contextually Dominant Decision Strategies
When Regulatory Fit Does Not `Feel Right' : The Inhibiting Effect of Contextually Dominant Decision Strategies
Mourali, M, | Association for Consumer Research | 2008 ,
165
The Impact of Goal Framing on the Choose-Reject Discrepancy
The Impact of Goal Framing on the Choose-Reject Discrepancy
Krishnamurthy, P, | Association for Consumer Research | 2008 ,
166
The Role of Mortality Salience in Consumer Persuasion
The Role of Mortality Salience in Consumer Persuasion
Horcajo, J, | Association for Consumer Research | 2008 ,
167
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
Chang, C.-T, | Association for Consumer Research | 2008 ,
168
Flattery and Persuasion: A Dual Attitudes Perspective
Flattery and Persuasion: A Dual Attitudes Perspective
Chan, E, | Association for Consumer Research | 2008 ,
169
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
Gao, L, | Association for Consumer Research | 2008 ,
170
Protecting the Portals of Home
Protecting the Portals of Home
Fernandez, K.V., | Association for Consumer Research | 2008 ,
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