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151
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Amar Cheema, | American Marketing Association | 2011 ,
152
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
Rajesh Sethi and Zafar Iqbal, | American Marketing Association | 2008 ,
153
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Clemens F. Köhler, | American Marketing Association | 2011 ,
154
The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
Alan G. Sawyer, | American Marketing Association | 2008 ,
155
When Old Is Gold : The Role of Business Longevity in Risky Situations
When Old Is Gold : The Role of Business Longevity in Risky Situations
Preyas S. Desai, | American Marketing Association | 2008 ,
156
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
Junhong Chu, | American Marketing Association | 2011 ,
157
Understanding Service Retention within and across Cohorts Using Limited Information
Understanding Service Retention within and across Cohorts Using Limited Information
David A. Schweidel, | American Marketing Association | 2008 ,
158
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Christian Homburg, | American Marketing Association | 2011 ,
159
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Pravin Nath and Vijay Mahajan, | American Marketing Association | 2008 ,
160
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
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