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151
Understanding the Marketing Department's Influence within the Firm
Understanding the Marketing Department's Influence within the Firm
Peter C. Verhoef and Peter S. H. Leeflang, | American Marketing Association | 2009 ,
152
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
153
Strategic Responses to New Technologies and Their Impact on Firm Performance
Strategic Responses to New Technologies and Their Impact on Firm Performance
Ruby P. Lee, | American Marketing Association | 2004 ,
154
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
155
Strategic Marketing Planning for Radically New Products
Strategic Marketing Planning for Radically New Products
Lee G. Cooper, | American Marketing Association | 2000 ,
156
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Lan Chung, | 한국지진공학회 | 2006 ,
157
Development of Special Seismic Codes against Unexpected Severe Earthquakes in Korea
Development of Special Seismic Codes against Unexpected Severe Earthquakes in Korea
Han-Seon Lee, | 한국지진공학회 | 2006 ,
158
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Hyun-Yang Shin, | 한국지진공학회 | 2006 ,
159
Strategic Polices for Earthquake Damage Mitigation of Bridges in Korea
Strategic Polices for Earthquake Damage Mitigation of Bridges in Korea
Dong-Ho Ha, | 한국지진공학회 | 2006 ,
160
New Modal Combination Method for Prediction of Earthquake Load Profiles
New Modal Combination Method for Prediction of Earthquake Load Profiles
Honggun Park, | 한국지진공학회 | 2006 ,
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