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141
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference
Puccinelli, N.M, | Association for Consumer Research | 2008 ,
142
Remembering Words and Brands after a Perception of Discrepancy
Remembering Words and Brands after a Perception of Discrepancy
Mantonakis, A, | Association for Consumer Research | 2008 ,
143
Brand Visualization: Effects of `Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations
Brand Visualization: Effects of `Product Shape-Typeface Design' Congruence on Brand Perceptions and Price Expectations
Van Rompay, T, | Association for Consumer Research | 2008 ,
144
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions
Yilmaz, H, | Association for Consumer Research | 2008 ,
145
Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not
Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not
Joseph, J., | Association for Consumer Research | 2008 ,
146
The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands
The Global Brand's Meaning Melange: Seeking Home Abroad through Global Brands
Bengtsson, A, | Association for Consumer Research | 2008 ,
147
The Learning (and not) of Effort and Accuracy Tradeoffs
The Learning (and not) of Effort and Accuracy Tradeoffs
Larson, J.S., | Association for Consumer Research | 2008 ,
148
Feast or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes
Feast or Famine: How Expectations Polarize Judgments of Ambiguous Alternative Set Sizes
Brasel, S.A., | Association for Consumer Research | 2008 ,
149
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Kim, K, | Association for Consumer Research | 2008 ,
150
Choice with Inference is Different From Choice without Inference
Choice with Inference is Different From Choice without Inference
Gunasti, K, | Association for Consumer Research | 2008 ,
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