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141
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Customer Satisfaction and Stock Prices: High Returns, Low Risk
Claes Fornell, | American Marketing Association | 2006 ,
142
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Balancing Acquisition and Retention Resources to Maximize Customer Profitability
Werner Reinartz, | American Marketing Association | 2005 ,
143
Cherry-Picking
Cherry-Picking
Edward J. Fox, | American Marketing Association | 2005 ,
144
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions
Itamar Simonson, | American Marketing Association | 2005 ,
145
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
146
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance
Ahmet H. Kirca, | American Marketing Association | 2005 ,
147
Technological Evolution and Radical Innovation
Technological Evolution and Radical Innovation
Ashish Sood, | American Marketing Association | 2005 ,
148
Customer Satisfaction, Cash Flow, and Shareholder Value
Customer Satisfaction, Cash Flow, and Shareholder Value
Thomas S. Gruca, | American Marketing Association | 2005 ,
149
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior
Eric M. Olson, | American Marketing Association | 2005 ,
150
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study
Yakov Bart, | American Marketing Association | 2005 ,
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1
International Journal of Behavioral Science
Srinakharinwirot University, Behavioral Science Research Institute [, ]