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141
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Searching for Experience on the Web : An Empirical Examination of Consumer Behavior for Search and Experience Goods
Peng Huang, | American Marketing Association | 2009 ,
142
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
The Debate over Doing Good : Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk
Xueming Luo and C. B. Bhattacharya, | American Marketing Association | 2009 ,
143
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, | American Marketing Association | 2009 ,
144
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
Xueming Luo, | American Marketing Association | 2008 ,
145
Satisfaction, Complaint, and the Stock Value Gap
Satisfaction, Complaint, and the Stock Value Gap
Xueming Luo and Christian Homburg, | American Marketing Association | 2008 ,
146
Neglected Outcomes of Customer Satisfaction
Neglected Outcomes of Customer Satisfaction
Xueming Luo, | American Marketing Association | 2007 ,
147
Visual Representation: Implications for Decision Making (pp. 160-177)
Visual Representation: Implications for Decision Making (pp. 160-177)
Nicholas H. Lurie, | American Marketing Association | 2007 ,
148
Getting Marketers to Invest in Firm-Specific Capital
Getting Marketers to Invest in Firm-Specific Capital
David A. Griffith, | American Marketing Association | 2007 ,
149
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Xueming Luo, | American Marketing Association | 2006 ,
150
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Xueming Luo, | American Marketing Association | 2006 ,
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1
Agronomy Series of Scientific Research / Lucrari Stiintifice Seria Agronomie
University of Agricultural Sciences & Veterinary Medicine of Iasi [, ]
2
Fluctuation & Noise Letters
World Scientific Publishing Company [, ]