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131
Self-Medication versus Pure Pleasure Seeking Compulsive Consumption
Self-Medication versus Pure Pleasure Seeking Compulsive Consumption
Li, X, | Association for Consumer Research | 2008 ,
132
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation
do Vale, R.C, | Association for Consumer Research | 2008 ,
133
Self-Construal and Temporal Distance
Self-Construal and Temporal Distance
Spassova, G, | Association for Consumer Research | 2008 ,
134
Temporal Response to Opportunities: A Look at the Last Name Effect
Temporal Response to Opportunities: A Look at the Last Name Effect
Carlson, K.A, | Association for Consumer Research | 2008 ,
135
How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces
How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces
Zhu, R, | Association for Consumer Research | 2008 ,
136
Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool
Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool
Cornelissen, G, | Association for Consumer Research | 2008 ,
137
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Effectiveness of Abstract vs. Concrete Challenge Strategies in Response to the Competitive Threat of Extensions from Mega Brands
Desai, K.K, | Association for Consumer Research | 2008 ,
138
The Branding of Next-Generation Products
The Branding of Next-Generation Products
Bertini, M, | Association for Consumer Research | 2008 ,
139
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Pick me, Pick me! An Extension of Theory Regarding Human Branding through Investigation of Editorial Fashion Models
Parmentier, M.-A, | Association for Consumer Research | 2008 ,
140
The Impact of Language Code-Switching on Ad Claim Recall
The Impact of Language Code-Switching on Ad Claim Recall
Bishop, M.M, | Association for Consumer Research | 2008 ,
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