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131
Hail, Hail Materialism
Hail, Hail Materialism
Thomas C. O'Guinn, | Association for Consumer Research | 2004 ,
132
The Positive and Negative Consequences of Materialism : What Are They and When Do They Occur?
The Positive and Negative Consequences of Materialism : What Are They and When Do They Occur?
Marsha Richins, | Association for Consumer Research | 2004 ,
133
How Regulatory Focus Influences Consumer Evaluations, Judgments and Choices
How Regulatory Focus Influences Consumer Evaluations, Judgments and Choices
Utpal M. Dholakia, | Association for Consumer Research | 2004 ,
134
Context Effects in Choice
Context Effects in Choice
Alexander Chernec, | Association for Consumer Research | 2004 ,
135
Is it Worth It? If SO, Research It : Exploring the place of Diversity
Is it Worth It? If SO, Research It : Exploring the place of Diversity
Geraldine R. Henderson, | Association for Consumer Research | 2004 ,
136
Cross Cultural Differences in Brand Extension Evaluation : The Effect of Holistic and Analytic Processing
Cross Cultural Differences in Brand Extension Evaluation : The Effect of Holistic and Analytic Processing
Yeosun Yoon, | Association for Consumer Research | 2004 ,
137
Exemplars or Beliefs ? Implications of Representational Differences on Brand Evaluations across Cultures
Exemplars or Beliefs ? Implications of Representational Differences on Brand Evaluations across Cultures
Sharon Ng, | Association for Consumer Research | 2004 ,
138
Consumer Response to Brand Extensions : Dose Culture Matter?
Consumer Response to Brand Extensions : Dose Culture Matter?
Alokparna Basu Monga, | Association for Consumer Research | 2004 ,
139
Branding Across Cultures : The Role of Analytic and Holistic Thinking
Branding Across Cultures : The Role of Analytic and Holistic Thinking
Deborah Roedder John, | Association for Consumer Research | 2004 ,
140
Antecedents and Consequences of Service Quality in Online Banking : An Application of the SERVQUAL Instrument
Antecedents and Consequences of Service Quality in Online Banking : An Application of the SERVQUAL Instrument
Sang-Lin Han, | Association for Consumer Research | 2004 ,
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