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131
The Impact of Certain and Uncertain Store Promotions on the Decision-Making Process in Product Choices
The Impact of Certain and Uncertain Store Promotions on the Decision-Making Process in Product Choices
Chen, C. Y., | Association for Consumer Research | 2006 ,
132
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
The Antecedents of Image Transfer-An Empirical Study of Event Sponsorship
Zhang, L, | Association for Consumer Research | 2008 ,
133
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Zhang, Y, | Association for Consumer Research | 2008 ,
134
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
Ma, J, | Association for Consumer Research | 2008 ,
135
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Effects of Two Dimensions of Psychological Distance on Consumer Judgments
Kim, K, | Association for Consumer Research | 2008 ,
136
Coping with Individual-Group Incongruity
Coping with Individual-Group Incongruity
Zhang, S., | Association for Consumer Research | 2006 ,
137
When Losses Loom Even Larger: The Moderating Role of Relationship Norms
When Losses Loom Even Larger: The Moderating Role of Relationship Norms
Aggarwal, P., | Association for Consumer Research | 2006 ,
138
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
139
The Effect of Self-Construal on Impulsive Consumption
The Effect of Self-Construal on Impulsive Consumption
Zhang, Y, | Association for Consumer Research | 2008 ,
140
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Zhang, Y, | Association for Consumer Research | 2008 ,
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