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121
Differential Impact of What is Available and What is Inferred: Promotional Element Salience Effect in Reference Price Promotions
Differential Impact of What is Available and What is Inferred: Promotional Element Salience Effect in Reference Price Promotions
Makienko, I., | Association for Consumer Research | 2006 ,
122
Non-consequential Reasoning in Hedonic and Utilitarian Consumption Decisions
Non-consequential Reasoning in Hedonic and Utilitarian Consumption Decisions
Smarandescu, L., | Association for Consumer Research | 2006 ,
123
Is It the Luxury Car or the Super Model that Tempts Him?: The Possibility of Misattributed Arousal
Is It the Luxury Car or the Super Model that Tempts Him?: The Possibility of Misattributed Arousal
Li, X., | Association for Consumer Research | 2006 ,
124
Goal Abstraction Compatibility and Lexical Fit in Consumer Choice
Goal Abstraction Compatibility and Lexical Fit in Consumer Choice
Hamilton, R., | Association for Consumer Research | 2006 ,
125
The Film Preference Scale: The Effect of Preference and Cultural Capital on Film Going Behavior
The Film Preference Scale: The Effect of Preference and Cultural Capital on Film Going Behavior
Watson, J. C., | Association for Consumer Research | 2006 ,
126
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
The Impact of Information Characteristics on Negative Spillover Effects in Brand Portfolios
Lei, J., | Association for Consumer Research | 2006 ,
127
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
Selinger, M., | Association for Consumer Research | 2006 ,
128
Mortality Salience and Regional Consumer Behavior Effects of Mortality Salience on Ethnocentric Consumer Behavior at a Regional Level : Marchlewski, T.;
Mortality Salience and Regional Consumer Behavior Effects of Mortality Salience on Ethnocentric Consumer Behavior at a Regional Level : Marchlewski, T.;
Fetchenhauer, D., | Association for Consumer Research | 2006 ,
129
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
130
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
The Impact of Regulatory Focus on Brand Choice and Category-Brand Associations
Florack, A., | Association for Consumer Research | 2006 ,
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