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111
Lewis, Robert C., 591.9525-L675c
| John Wiley & Sons |
1997
591.9525-L675c,
113
Foster, Dennis L., 326.3918-F754s
| Glencoe Macmillan/McGraw-Hill |
1991
326.3918-F754s,
114
Rhoads, Steven E., 320.9-R474e
| Cambridge University Press |
1985
320.9-R474e,
115
McCarthy, E. Jerome, 326.18-M478b
| The Dorsey Press |
1981
326.18-M478b,
116
McNair, Malcolm P., 326.18-M478p
| McGraw-Hill Book Company |
1957
326.18-M478p,
117
Cravens, David W., 325.1-C898m
| Irwin |
1976
325.1-C898m,
118
Clark, John J., 327.4-C593f
| Holbrook Press |
1976
327.4-C593f,
119
Walters, S. George, 326.18-W235r
| South-Western Publishing |
1962
326.18-W235r,
120
Hartley, Robert F., 326.18-H332m
| Dun-Donnelley Publishing Corporation |
1976
326.18-H332m,
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Автор
- Czinkota, Michael R. (5+)
- Kotler, Philip (5+)
- 코틀러, 필립 (3+)
- Boone , Louis E. (2+)
- Lewis, Robert C. (2+)
Издатель
- John Wiley & Sons (8+)
- Thomson/South-Western (8+)
- The Dryden Press (7+)
- John Wiley (6+)
- McGraw-Hill (6+)
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