서브메뉴
검색
Marketing Decision Making : Concepts and Strategy
Marketing Decision Making : Concepts and Strategy
상세정보
- 자료유형
- 단행본
- ISBN
- 0256017999
- 청구기호
- 325.1 C898m
- 서명/저자
- Marketing Decision Making : Concepts and Strategy / David W. Cravens , Gerald E. Hills , Robert B. Woodruff.
- 판사항
- 1st ed.
- 발행사항
- Homewood : Irwin, 1976.
- 형태사항
- 781 p. ; 24 cm.
- 기타저자
- Hills, Gerald E.
- 기타저자
- Woodruff, Robert B.
- 가격
- 16000
- Control Number
- kjul:50023148
MARC
008030723c1976 us a 000a eng■020 ▼a0256017999
■035 ▼aKRIC00461312
■090 ▼a325.1▼bC898m
■1001 ▼aCravens, David W.
■24510▼aMarketing Decision Making▼bConcepts and Strategy▼dDavid W. Cravens▼eGerald E. Hills▼eRobert B. Woodruff.
■250 ▼a1st ed.
■260 ▼aHomewood ▼bIrwin▼c1976.
■300 ▼a781 p.▼c24 cm.
■653 ▼aMarketing▼aDecision Making▼aStrategy
■7001 ▼aHills, Gerald E.
■7001 ▼aWoodruff, Robert B.
■9500 ▼b16000
