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111
The Effects of Mixed Bundling on Consumers' Inferences and Choices
The Effects of Mixed Bundling on Consumers' Inferences and Choices
Hamilton, R. W., | Association for Consumer Research | 2006 ,
112
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
Raghunathan, R., | Association for Consumer Research | 2006 ,
113
Choice with Inference is Different From Choice without Inference
Choice with Inference is Different From Choice without Inference
Gunasti, K, | Association for Consumer Research | 2008 ,
114
``Size Counts'' : The Effect of Queue Length on Choice between Similar Restaurants
``Size Counts'' : The Effect of Queue Length on Choice between Similar Restaurants
Raz, O, | Association for Consumer Research | 2008 ,
115
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Does Ingredient Branding Improve Choice of Host and Ingredient Brands? A Test of Brand Equity-Choice Behavior Consistency
Desai, K., | Association for Consumer Research | 2006 ,
116
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
Choi, B., | Association for Consumer Research | 2006 ,
117
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
118
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Na, W, | Association for Consumer Research | 2007 ,
119
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
120
Same Destination, Different Paths: The Effect of Observing Others' Divergent Reasoning on Choice Confidence
Same Destination, Different Paths: The Effect of Observing Others' Divergent Reasoning on Choice Confidence
Poynor C, | Association for Consumer Research | 2011 ,
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