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101
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
Social Identity Threat and Consumer Preferences: The Role of Self-Protection
White, K, | Association for Consumer Research | 2008 ,
102
Luxury Versus Humor: Contrasting the Use of Art in Advertising
Luxury Versus Humor: Contrasting the Use of Art in Advertising
Hagtvedt, H, | Association for Consumer Research | 2008 ,
103
The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving
The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving
Kulkarni, A, | Association for Consumer Research | 2008 ,
104
Friend and Foe? The paradoxical Dynamics of Intergroup Conflict in a Cooperative
Friend and Foe? The paradoxical Dynamics of Intergroup Conflict in a Cooperative
Loveland, K, | Association for Consumer Research | 2008 ,
105
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
Fantasizing About Winning: Motivational and Congnitive Determinants of Narrative Transportation
McFerran, B, | Association for Consumer Research | 2008 ,
106
The ``Sticky Choice'' Bias in Sequential Decision-Making
The ``Sticky Choice'' Bias in Sequential Decision-Making
Brough, A, | Association for Consumer Research | 2008 ,
107
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
On the Compatibility of Orientation, Task and Preference: The Role of Brand Information
Ma, J, | Association for Consumer Research | 2008 ,
108
The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program
The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program
Kwong, J.Y.Y, | Association for Consumer Research | 2008 ,
109
If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors
If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors
Bui, M., | Association for Consumer Research | 2008 ,
110
Interrogating Fashion: Fashion Cultures and Fashion Discourses
Interrogating Fashion: Fashion Cultures and Fashion Discourses
Joy, A, | Association for Consumer Research | 2008 ,
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