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101
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
102
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
103
Consumer-Based Brand Equity and Firm Risk
Consumer-Based Brand Equity and Firm Risk
Lopo L. Rego, | American Marketing Association | 2009 ,
104
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
105
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Christoph Fuchs, | American Marketing Association | 2010 ,
106
The Decline of Conceptual Articles and Implications for Knowledge Development
The Decline of Conceptual Articles and Implications for Knowledge Development
Manjit S. Yadav, | American Marketing Association | 2010 ,
107
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free Environment
Rajiv K. Sinha, | American Marketing Association | 2010 ,
108
Why Are Some Salespeople Better at Adapting to Organizational Change?
Why Are Some Salespeople Better at Adapting to Organizational Change?
Michael Ahearne, | American Marketing Association | 2010 ,
109
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Madhu Viswanathan, | American Marketing Association | 2010 ,
110
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Customer Prioritization : Does It Pay off, and How Should It Be Implemented?
Christian Homburg, | American Marketing Association | 2008 ,
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1
Administrative Theory & Praxis (Administrative Theory & Praxis)
University of Nebraska at Omaha, School of Public Administration [, ]
2
British Journal of Cardiac Nursing
MA Healthcare Limited [, ]
3
British Journal of Healthcare Assistants
MA Healthcare Limited [, ]
4
British Journal of Healthcare Management
MA Healthcare Limited [, ]
5
British Journal of Neuroscience Nursing
MA Healthcare Limited [, ]
6
British Journal of School Nursing
MA Healthcare Limited [, ]
7
Equipment Services
MA Healthcare Limited [, ]
8
European Journal of Physiotherapy
Informa Healthcare [, ]
9
Journal of Air Transportation
University of Nebraska at Omaha [, ]
10
Journal of Children's & Young People's Nursing
MA Healthcare Limited [, ]
11
NursePrescribing
MA Healthcare Limited [, ]
12
Nursing & residential care : the monthly journal for care assistants, nurses and managers working in health and social care.
MA Healthcare Limited [, ]
13
Practice Nursing
MA Healthcare Limited [, ]