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991
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals
Zhao G, | Association for Consumer Research | 2011 ,
992
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
Lajos J, | Association for Consumer Research | 2011 ,
993
Embodied Consumption: Understanding Avatared Consumers
Embodied Consumption: Understanding Avatared Consumers
Yang H, | Association for Consumer Research | 2011 ,
994
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
Lin Y.-C, | Association for Consumer Research | 2011 ,
995
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Joseph W. Chang, | Association for Consumer Research | 2002 ,
996
When Electronic Recommendation Agents Backfire
When Electronic Recommendation Agents Backfire
Lajos J, | Association for Consumer Research | 2011 ,
997
Effects of Gender and Prior Knowledge on Offer Evaluation and Channel Transition in Retail and E-Tail Environments
Effects of Gender and Prior Knowledge on Offer Evaluation and Channel Transition in Retail and E-Tail Environments
Chandrashekaran, R., | Association for Consumer Research | 2003 ,
998
Temporal Construal, Categorization Processes, and Brand Extension Evaluation
Temporal Construal, Categorization Processes, and Brand Extension Evaluation
Banerjee P, | Association for Consumer Research | 2011 ,
999
Influence Attempts Beyond People's Awareness
Influence Attempts Beyond People's Awareness
Brendl, C. M., | Association for Consumer Research | 2003 ,
1000
Ten Little Treasures of Game Theory and Ten Intuitive Contradictions
Ten Little Treasures of Game Theory and Ten Intuitive Contradictions
Jacob K. Goeree, | American Economic Assn | 2001 ,
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1
Journal of Micromechatronics
VSP International Science Publishers [, ]