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91
Breaking through Fast-Forwarding : Brand Information and Visual Attention
Breaking through Fast-Forwarding : Brand Information and Visual Attention
S. Adam Brasel and James Gips, | American Marketing Association | 2008 ,
92
Private-Label Use and Store Loyalty
Private-Label Use and Store Loyalty
Kusum L. Ailawadi, | American Marketing Association | 2008 ,
93
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
David A. Schweidel, | American Marketing Association | 2010 ,
94
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India
Madhu Viswanathan, | American Marketing Association | 2010 ,
95
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
Helena Yli-Renko and Ramkumar Janakiraman, | American Marketing Association | 2008 ,
96
The Sound of Brands
The Sound of Brands
Jennifer J. Argo, | American Marketing Association | 2010 ,
97
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Flow Signals : How Patterns over Time Affect the Acceptance of Start-up Firms
Jade S. DeKinder and Ajay K. Kohli, | American Marketing Association | 2008 ,
98
Advertising to Bilinguals : Does the Language of Advertising Influence the Nature of Thoughts?
Advertising to Bilinguals : Does the Language of Advertising Influence the Nature of Thoughts?
Jaime Noriega and Edward Blair, | American Marketing Association | 2008 ,
99
Effect of Service Transition Strategies on Firm Value
Effect of Service Transition Strategies on Firm Value
Eric (Er) Fang, | American Marketing Association | 2008 ,
100
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
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