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91
Distributor Sharing of Strategic Information with Suppliers
Distributor Sharing of Strategic Information with Suppliers
Gary L. Frazier, | American Marketing Association | 2009 ,
92
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Marketing of the Life Sciences : A New Framework and Research Agenda for a Nascent Field
Stefan Stremersch and Walter Van Dyck, | American Marketing Association | 2009 ,
93
Guest Editorial : Is Marketing Academia Losing Its Way?
Guest Editorial : Is Marketing Academia Losing Its Way?
David J. Reibstein, | American Marketing Association | 2009 ,
94
Managing Dynamics in a Customer Portfolio
Managing Dynamics in a Customer Portfolio
Christian Homburg, | American Marketing Association | 2009 ,
95
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
96
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
97
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
V. Kumar and Denish Shah, | American Marketing Association | 2009 ,
98
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
99
Determinants of Pay Levels and Structures in Sales Organizations
Determinants of Pay Levels and Structures in Sales Organizations
Dominique Rouziès, | American Marketing Association | 2009 ,
100
Does Advertising Spending Influence Media Coverage of the Advertiser?
Does Advertising Spending Influence Media Coverage of the Advertiser?
Diego Rinallo and Suman Basuroy, | American Marketing Association | 2009 ,
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