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1
The Moderating Effect of Relationship Norm Salience on Consumers' Loss-Aversion
The Moderating Effect of Relationship Norm Salience on Consumers' Loss-Aversion
Pankaj Aggarwal., | University of Chicago Press | 2006 ,
2
A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations
A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations
Georgios A. Bakamitsos., | University of Chicago Press | 2006 ,
3
Why It Is So Hard to Predict Our Partner's Product Preferences : The Effect of Target Familiarity on Prediction Accuracy
Why It Is So Hard to Predict Our Partner's Product Preferences : The Effect of Target Familiarity on Prediction Accuracy
Davy Lerouge., | University of Chicago Press | 2006 ,
4
The Price of "Free"-dom : Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of "Free"-dom : Consumer Sensitivity to Promotions with Negative Contextual Influences
Sucharita Chandran., | University of Chicago Press | 2006 ,
5
Learning through Virtual Product Experience : The Role of Imagery on True versus False Memories
Learning through Virtual Product Experience : The Role of Imagery on True versus False Memories
Ann E. Schlosser., | University of Chicago Press | 2006 ,
6
Nation Equity : Incidental Emotions in Country-of-Origin Effects
Nation Equity : Incidental Emotions in Country-of-Origin Effects
Durairaj Maheswaran., | University of Chicago Press | 2006 ,
7
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Narayan Janakiraman., | University of Chicago Press | 2006 ,
8
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Brand Extensions of Experiential Goods : Movie Sequel Evaluations
Sanjay Sood., | University of Chicago Press | 2006 ,
9
Now or Never : Effects of Limited Purchase Opportunities on Patterns of Regret over Time
Now or Never : Effects of Limited Purchase Opportunities on Patterns of Regret over Time
Lisa J. Abendroth., | University of Chicago Press | 2006 ,
10
Articulation Compatibility in Eliciting Price Bids
Articulation Compatibility in Eliciting Price Bids
Alexander Chermev., | University of Chicago Press | 2006 ,
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