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1
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
2
Marketing Decision Making : Concepts and Strategy
Marketing Decision Making : Concepts and Strategy
Cravens, David W., 325.1-C898m | Irwin | 1976 325.1-C898m,
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